How to solve a problem, Brief - OUGD60
As this brief is quite a large one it made sense to use two heads rather than one. Both I and Josh Storey from the same course had similar ideas on this subject so, we decided to work together. The idea came around when discussing business cards and portfolios and how could this be collated. We put our combined ideas and research together to start this brief.
Background:
Students and young professionals often use social media every day of their lives. It is also argued that attention spans have dropped dramatically. With this in mind, it would be more beneficial to use digital business cards. This would save time on personal encounters as well as professional meetings. It would also reduce our waste of paper and actually make it easier to organise our collection of business cards at a touch of a button.
This brief will be researched lead and should be backed up from sources collected both online and within print. Both primary and secondary research should be conducted. The final outcomes should be presented visually.
The Problem:
Business cards waste paper, they’re not sustainable or environmentally friendly. The world is moving into the digital age why aren’t business cards. Contact information should be transferable at the touch of a button not through spoken work or long digital searches.
The Task:
Design a digital business card application for mobile devices. This should link to social media, online portfolios and other information that would be helpful in contacting new friends or professional contacts.
Target Audience:
Students
Young Professional
Age range, 18-35
Considerations:
Research
The digital age
The role of print media in the digital age
Print
Is print dead?
Survey(s)
Primary and Secondary Research
Wireframes
App Design
Feedback
Mockups
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