We started the primary research by asking fellow peers in the class about what they think about traditional business cards and why they're failing. The biggest concern that came up was that most people didn't need the service that was being provided. however, this didn't mean they didn't like the person or their work they just didn't need what they were offering at the time.
We discovered that the general feedback was mainly positive about creating a digital business card just purely because of simple of matter that it doesn't take up space and that it doesn't need to be put away in a wallet. However, because this was done in a graphic design classroom we thought that the information could have been a little bit biased. This meant that we had to create an online questionnaire which will be sent out on social media to get a better understanding of what people think.
We analysed the feedback that we collected from the class and how a digital business card may solve this problem. As from previous research, we gathered that a huge percentage of business cards are thrown away, a digital card will more likely last longer and not be immediately deleted as they may need to contact you if they need a product or service at a later stage.
Even though 88% of cards are thrown away within a week doesn't mean that the 12% that do keep your business card will ever contact you.
We analysed the feedback that we collected from the class and how a digital business card may solve this problem. As from previous research, we gathered that a huge percentage of business cards are thrown away, a digital card will more likely last longer and not be immediately deleted as they may need to contact you if they need a product or service at a later stage.
Even though 88% of cards are thrown away within a week doesn't mean that the 12% that do keep your business card will ever contact you.
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