As we wanted to expand our research further than just digital business cards we thought looking at digital marketing as a whole would help benefit our understanding of this area.
We came across a book called Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation that explained the four P's of marketing which are price, place, promotion and product. Damian Ryan further explained that these were right at the time, however, Damian has re-done them for our current generation.
The general overview of the 10 points above very much explains that's it has always been about the customer from the past to the current and even the future. As we are creating a digital business app we need to focus on engaging with the user and how the app will be appropriate to use over the traditional printed method but also creating an experience for the user.
In the article Conceptualizations of the Materiality of Digital Artifacts and their Implications for Sustainable Interaction Design”, Jung, Blevis and Stolterman explain that the digital era strives to inform us how our era has changed the way we design tangibles, and what materials we choose to use in the design process. This relates to our brief as we do not want to remove, but gradually replace the foundation of a traditional business card and the need for physical.
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