Brief 6 / Digital Business Card / Primary Research / Survey

Is Print Dead?

Often the statement "print is dead" is used to signify that the digital age will soon be all that is known. Most young people have a smartphone and therefore they have access to the internet. Job offers or important discussions happen online on a digital platform. By 2050 it is thought physical printed money will no longer exist and will be solely digital.

With this information in mind, other means of print have to change with the times. The idea is to create an app linked to your smartphones wallet that allows a sort of digital business card for the user. It will be optional to use and optional what information you share on there and with whom. For instance, you’re in a job interview or meet an important client and need to pass on your information. With a tap of your phone using NFC technology, they have access to your online portfolio and Linkedin account. Another example of personal use would be meeting new people in everyday life or even at a party or club. Once again with a tap of the phone, you are able to find all the social media they have shared on their device and even means to contact them through their phone number.

The idea of the app is to save on print costs for business cards and to save on time or awkward situations of silence while sharing details. This would also cut down on environmental issues and potentially save millions of trees.

Based on the information above and your own opinion please answer the following questions:

1. What age range do you fit into?

15 - 25

25 - 35

35 - 45

45 +

2. Do you think the future will be entirely digital?

Yes

No

Other (please specify)

3. Do you prefer digital or print?

Digital

Print

Other (please specify)

4. Do you believe digital versions of everyday printed items are more environmentally friendly?

Yes

No

Other (please specify)

5. Would an app linking all your social media accounts for either personal or professional use, be useful?

Yes

No

Other (please specify)

6. Is print needed?

Yes

No

Other (please specify)