Adidas have managed to earn the trust of world-class athletes through the decades by Producing innovative products that make them better. Adi Dassler’s secret to success had an additional personal ingredient: he met with athletes some of them even as visitors in Herzogenaurach), listened carefully to what they said and constantly observed what can be improved or even invented to support their needs. athletes trusted adidas and its founder from the beginning, This hasn't change throughout the decades.
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