Tuesday, November 7, 2017

Brief 1 / D&AD Brief / Adidas Brief / Initial Ideas / Typography

Campaign Title - We're all Equal

Circular is very much in the spotlight at the moment. It has a distinct look to it that so many huge companies are using such as Google. Circular is modern and geometric, but friendly and approachable. It’s suitable for large and small text sizes which would help advertise the campaign to its full potential. However, after receiving feedback from fellow peers using the adidas font would be the most suitable as it stays true to the brand tone of voice.

Circular Typeface
Adidas Typeface
Final Main Visual for the campaign

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