The example above of Shepard Fairey’s “Obey Giant” campaign, took many years and hard work to create thousands upon thousands of posters, travel to cities around the world, and find locations to post them.
I will need to consider when building a campaign for Adidas. It takes dedication, a repeated message, and creative content. The more content that is being created the more a brand’s logo is being seen. The brand culture begins to form based on the type of content that is being generated. The content should always live inside the core repeatable message that has been outlined to launch a brand’s cultural reach. Using the three stripes as the main focal point with the campaign title repeated three times will work effectively as it's using the history of adidas but also using the same strategy as Shepard Fairey's campaign.
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