Monday, February 26, 2018

Evaluation / Brief 2 / D&AD Brief Collaboration / Hasbro Brief


The final outcome of this brief has been one of the highest-quality physically pieces of work that I have made over the last three years of this course. This is due to working on a really tight schedule and pushing ourselves to the best of our ability in a small amount of timescale. We Personally feel that we have answered the brief question which was to make an old traditional game played by a target audience 16-26 that wouldn’t be appealed to the old traditional game.

The game is very quick to learn with a simple instruction guide and can be played for up to, or longer than 30 minutes. Deceit is a suitable party game because it allows the players to change the rules of the forfeits, giving the game more customisation and freedom to play.

The feedback from the target audience and the people who were part of the filming the promotional video, really enjoyed the game and concept as they agree it’s aimed at the right people as the game can be customisable to a certain degree allowing it be more engaging with the audience. The feedback that we got about the quality and material of Deceit was really good people were really impressed by the standard of the game even though the production was done at a very low price which means if the brief was going to be taken further with Hasbro’s they shouldn’t have issue making it to the masses. 

In the project, Matt took more of a manager role which at first I wasn’t particularly happy with as some of the ideas clashed and we wanted things differently to each other. It was the best option to allow Matt to take more control as when I do go into industry, I’m not always going to get my own way with some aspects of the project, so instead of clashing and not moving the project forward I  thought it’s only best to work with matt instead of disagreeing. This allowed the project to be a lot stronger and we were really organised to a point where I feel like I’m becoming more industry ready.
The only improvement that we thought could have been considered is when promoting the video was using a variety of people as when filming the game we only had men at the time who were willing to be apart of the video, but also I felt the video could have been done in a studio which could have made the quality of the video a lot higher! however, I was still happy with the end video. 


As overall view I feel like this was one of the most enjoyable projects i’ve done so far and being a designer who usually work digital has made me come out of my comfort zone and allowing me to go to parts of the university (wood work) that I thought I would never use and get some really crucial feedback on how to make the production of the game a lot better. My knowledge and understanding of design has significantly improved from this brief

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