This video helps to explain the idea behind the app and how the app will navigate. Once again it can be seen that the app is kept simple and produces an answer to the problem stated in the brief. This would help to produce a simple digital solution for business cards and bring them into the digital age. Making cards easier to organise and sort through, it will save time on sharing information with professionals and personal contacts. Business cards still play an important role in society but print is starting to fade out and is slowly having a huge impact on the environment. This app will keep business cards relevant for years to come and help produce a solution to unnecessary print costs and wasted paper.
The editing of the video and audio was done using Adobe After Effects, Adobe XD, Adobe Illustrator, Adobe Photoshop and Logic Pro. A script was written out for me to read out so there was audio to go along with the video. Then the video was edited using the Adobe software stated above. After Effects was used to produce the bulk of the video and add in effects. Illustrator was used to create the vector imagery to add visuals alongside the type and audio, this was to keep viewers entertained. XD was used to show the navigation throughout the App itself and then added into an Iphone Mockup created in Photoshop. Logic was used to record the audio and edit it before placing it into the finished video. Creating the audio helped create the keyframes in After Effects so I knew when the visuals would appear in time.
Expand App from Joshua Storey on Vimeo.
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